Why do you Need SaaS SEO Services?

Nowadays, SaaS companies worldwide are doing performance marketing through social media ads, PPC, affiliate marketing, and more.

However, the cost of these services is increasing at an alarming rate. In contrast, investing in SaaS SEO services can help you save more on the budget without losing your traffic as you reduce paid advertisements.

Apart from the cost of acquisition, another reason why SaaS SEO is important is that it diversifies traffic sources for you so that you get a huge number of potential clients.

Scale your Growth with SaaS SEO

Content, RankBrain and Backlinks are the top ranking factors in Google’s SERP.

To implement them in the right way, there are specific SEO techniques that are getting evolved every day.

Hence, you need to partner with a SaaS SEO company that excels in working with your industry.

Through content-led SEO, you can expect to drive exponential growth and continue it.

Benefits of SaaS SEO Services

There are numerous benefits of choosing a professional SaaS SEO service. Below are some main benefits explained for your better understanding.

Market your Company and Products: You can build SaaS specific SEO strategies to publicize your business online and get a huge amount of target audience who’ll visit your site.

Reduction of Cost-Per-Acquisition: Since organic SEO is less costly than paid ads, your cost-per-acquisition will automatically reduce when you switch to a SaaS SEO service.

Drive Clients from Other Channels: The right SaaS SEO strategy can help you to convert your customers from multiple platforms via backlinks and other implementations.

No More Dependence on Paid Ads: As you switch to SaaS SEO from paid ads or at least reduce paid ads to focus more on SaaS SEO, you naturally reduce dependence on paid ads.

Get an Edge over your Competitors: Search engine users trust companies who rank at the top of result pages. If you can get the highest rank, you will surely beat your competitors.

We house a team of highly skilled and experienced SaaS SEO experts, who know the ins and outs of this service.

We can help you build a unique strategy that aligns the best with your business niche and goals.

So, why wait anymore?

Contact us today to know in detail about our SaaS SEO service and other packages.

Article Source: https://anandkjha.com/saas-seo/  

9 Freemium Best Organic SEO Keyword Research Tools

Most of us fail in the biggest game of SEO, due to choosing the wrong keywords.

Isn’t

Let’s say you have invested millions of dollars in your search marketing campaign and you have earned low as compared to investment.

Now, there comes a question

why?

The answer is you have chosen wrong keywords.

Choosing the wrong keyword is like building your home with a very weak base.

Today, I am going to solve this issue on choosing wrong keywords with the help of some popular and tested keyword research tools

Here I begin, the list of those freemium keyword research tools on this new blog post.

1.Long Tail Pro

Long tail pro is a most rewarded and trusted keyword research tool. This tool helps you in getting low competitive and high traffic long tail keywords.

This tool help in getting keyword difficulty score and getting an estimation on profits. You can use this tool to check the score of keyword after setting it on the custom domain.

This is a simply amazing tool.

2.SEMrush

This is one of the well known and trusted long tail keyword research tool. This tool has lots of keyword research features which makes it more popular and user-friendly.

Many well-reputed companies have used these tools to get good results and they achieved it after using this tool.

You can get the monthly search estimate of the keyword with its difficulty score. This tool also helps in PPC ads. You can analyze your competitor organic keywords ranking with this tool.

Bonus Tip: Use this tool for analyzing competitors organic keywords and traffic.

3.Kwfinder

This free keyword research tool has many features like you can search the highly searchable keywords, latent semantic indexing keywords and related questions for that keyword.

Bonus Tip: This tool helpful in searching related question with that selected keyword.

4.Keywordtool.io 

This tool gives best long tail keywords. You can search keywords for Google, YouTube, Bing and Amazon here. This free keyword research tool has lots more features like you can select and copy the keywords.

Bonus Tip: You can search keywords for YouTube videos here

Related: Learn About 2017 SEO Trends

5.MOZ Explorer

This tool is highly recommended by SEO experts due to its more accurate data on keyword research. You can use this tool for tracking your keyword ranking. You can check the search visibility score, competitor keywords ranking, local keywords and global keywords.

Bonus Tip: Use this tool for finding potential local keywords.

6.Ahrefs Keyword Explorer

This keyword research tool is very helpful for blogger and authors. This tool gives data on different niche keywords. You can use this tool to collect link opportunities while targeting keywords.

Bonus Tip: Use this tool for guest posting opportunities and making backlinks on that keyword.

7.SPYfu

This keyword research tool is more user-friendly in the matter of searching profitable keywords. This research tool has both organic and paid keyword research option. You can research both informative and commercial keywords.

Bonus Tip: Use this tool to research competitors most profitable keywords and use it.

Conclusion

Keyword research is one of the most important parts of search engine optimization. Choose the right keyword and get right and profitable results.

These tools will not only help in getting keywords but also in researching your competitor’s keywords.

It depends upon your budget and usability that which keyword research tool you want to use for different campaigns.

I wish you go through their monthly plans and select the one who is more targeted to your campaigns.

If you found this post helpful, then share it with your friends on social media. Article Source: https://anandkjha.com/9-freemium-best-organic-seo-keyword-research-tools/

5 Secret Basics of Google SEO to Know

Do you know the basics of Google SEO? If not, I will explain you in this post.Let me assume that you are new in this search engine optimization field. I will explain you some basics of Google search. I will cover

Who is the founder of Google?

How does Google search works?

What is Search engine optimization?

What is LSI?

What is hummingbird in Google?

1.Founded by

Starting with the founder of Google, Larry Page and Sergey Brin are the founders of Google.They founded an algorithm for searching more relevant web pages using the internet. This was a time of 1998 when very few web pages were available on the internet.

Page Rank was the biggest research by Larry Page for ranking web pages on the internet. In 1998, both of them come with an idea or a big startup i.e Google.

2.Google Search Works

Now, how Google search works? Google search has 200 ranking factors but, I am going to explain 3 basic parameters which Google consider to show search results. These are

  • Relevancy
  • Popularity
  • Link Relevancy
  • Relevancy

I will explain you with an example. For example, if I search “bank” on Google will show some results. Check the top 10 search results. You will find every 10 search results has bank or banking related information.

Google consider the relevancy of web page according to the search query. If the web page is more relevant to search query then Google will show those web pages on the search result.

Popularity

Popularity is defined as the number of backlinks given to that particular page by other webmasters. If one web page has 1000 backlinks and one has 150 backlinks, then Google will check the backlinks of the web page.Google will also consider the quality and relevancy of backlinks.

After that Google will rank the web pages in the search result.

Link Relevancy

Google also consider the relevancy of the link. For example, if you are getting thousands of backlinks and they are not related or relevant to your page then Google will not rank you in top results.

Google also consider the relevancy of link during showing search results. If a web page link is more relevant to search query but has few backlinks. Even then, Google will show it in top results because that link is giving more information and answers related to query.

When your web page link will be on top and your content of web page is more satisfactory you will automatically get natural backlinks.

3.SEO

SEO stands for search engine optimization. This is a technique or a method to make your web pages in top search results. There are three types of SEO. These are

  • White Hat SEO
  • Black Hat SEO
  • Gray Hat SEO

White hat SEO is a type of search engine optimization which follows search engine guidelines for optimizing the web pages for the search engine. For example, meta tag optimization, mobile responsive test, page speed optimization, and answers posting.

Black hat SEO is a type of search engine optimization which doesn’t follow search engine guidelines for optimizing the web pages for the search engine. For example, keyword stuffing, site hacking, copying content, and creating doorway pages.

Gray hat SEO is a type of search engine optimization which is a combination of white and black hat SEO. Gray hat SEO include techniques of both white hat and black hat SEO for optimizing the web pages.

Note: Never try to implement black and gray hat SEO. Google loves white hat SEO. If you will try to attempt black and gray hat SEO then Google can penalize you.

4.LSI

LSI stands for latent semantic indexing. I explain you in a simple way. When you search anything on Google. Then Google shows you some other results in drop down which are related to search query. Google wants to give you more relevant search. For example, if you type apple in search then, Google shows you apple iPhone brand related search but it also wants to confirm are you searching for fruit. If you are searching for fruit, then Google will show you search related to apple fruit.

This is known as latent semantic indexing of Google.

5.HummingBird

Hummingbird is an algorithm of Google which confirms to give answers in the result. For example, if you type “what is SEO” then Google will show your answer with the definition. This definition is taken from web page who has more detailed and relevant answer to the query.

You can also use this technique to improve your web page rank.

These topics are related to basics of Google SEO.

Conclusion

These topics will clear you some idea about basics of Google SEO. When you will start your career in SEO. You have to know these topics to get more ideas about search engine optimization. I hope this article will help you. If so, do like and share it on social media. Article Source: https://anandkjha.com/5-secret-basics-google-seo-know/

5 Sureshot Ways to Optimize Images for Website

How to optimize images for the website? This common question asked by many newbie bloggers.

Isn’t?

Content is king in the world of search engine optimization. Content can be in form of videos, text, and infographics.  Images are the popular content form which is used in every blog, article, and presentations.

Most of the blogger and webmasters ask questions like these

  1. My website is slow due to images. How can I make faster?
  2. How can I optimize the images with meta tags?
  3. Which is image extension good for the website?
  4. How can I prevent my website from image copyright?

Today, I will give all the answers in this post. Let’s begin the learning tour.

Way 1

Let’s cover up the first question. Images took lots of time to appear and it also effects the loading time of the page. These tips that I am going to give you solve your issue related to your image loading time. I am going to give you some name of tools and plugins which will optimize your landing pages.

Firstly, select the extension of the image like you want to upload an image in PNG or JPG.

Upload the image to the media library of your website.

If you’re using WordPress then there is a plugin known as WP Smush. This is the best plugin for optimizing images and overall images in a media library. This plugin automatically compresses your images, when you upload images on the website.

You can also use some free online image optimizers like optimizilla and imageoptimizer.

These tools can optimize your images up to 20%.

You should select images less than 900 kb for easy and fast loading.

Way 2

Let’s move on 2nd question. Image optimization is very necessary for Google SEO. Google have image search also. Most of the time when you go through some search queries result, you found images at top of results.

Now, how to optimize the images?

3 things are very important in image optimization which are

  • Image Title
  • Image Description
  • Image ALT Text
  • Image ALT Attributes

Optimize these meta tag properties with one focus keyword. Never try to over optimize the images. Add a long description of the image. Alt text and attribute are most important.

Way 3

Images are most of the time in the extension of PNG and JPG. PNG images are best images extension. PNG is best image extension because this is a lossless image. Your quality of image never goes down when you compress that image. JPG is lossy image extension.

Way 4

Last but not the least.

Image copyright issue? Isn’t

Most of the time webmaster ruined the image copyright. They took the images designed by others. Many webmaster’s complaints in DMCA for image copyright. How can you prevent image copyright?

Use your owned designed images.

  • You can use your smartphones to take HD images.
  • You can use print screen or snipping tools to take screenshots.
  • You can use stock images. Stock images are best for preventing image copyright issues.
  • You can use these stock images by giving links in source because nobody likes to complain when you give a link.

Way 5

Select size of images which is perfect for social media sharing. Image size has also an important role in user experience. Following image sizes are universal and can be used for social media sharing

  • 600X400
  • 500X530
  • 480X480
  • etc.

Conclusion

Image optimization is crucial in Google SEO. Took the images which are licensed for reuse or allowed to use for non-commercial purposes. Took the PNG image extension and optimize the image with meta tags. Compress the images using WP smush plugin and online tools.

Images can also improve your organic search, so focus on using optimized images.

 I hope you all enjoyed this post. If so, then don’t forget to share it with your friends on social media. Article Source: https://anandkjha.com/ways-to-optimize-images-for-website/

A Comprehensive Guide to Google Adsense Revenue and Optimization

Google Adsense is a great advertising platform for earning money from blogging. Google Adsense is a blog monetization service by Google.

Google Adsense provides a wide range of ad publishing tools. Most important they pay on time in your bank accounts with notification to your mail or contact number.

Most bloggers opt for Google Adsense initially to become their own boss. There are lots of examples of bloggers those are earning well from Adsense. They are now full-time blogger from part time.

Today, I am going to explain you about Google Adsense. In this post, you will get the answers to questions related to Google Adsense like:

What is Google Adsense?

How does Google Adsense work?

How to get approved Google Adsense account?

How to earn more from Google Adsense?

What are the advantages and disadvantages of Google Adsense?

What are the alternatives to Google Adsense?

Now,

Let’s begin the learning tour.

Adsense is a web monetization opportunity provided by Google. Google Adsense provides text, video, image and link ads formats for the promotion of their advertisers. Adsense provides their publishers all digital tools for earning money in US dollars.

Adsense is click based earning money opportunity, means when user will click on your page ads then you will get the commission of that particular ad click. Adsense also provide commission on per thousand impressions.

There is a lot more to tell you about Adsense, so read it till the end.

Let me remove the curtains from working of Google Adsense.

Do you know Google Adwords?

Google Adwords is a pay per click advertising platform where advertisers bid and select budget for promoting their brand and their products.

If advertiser bid $1 for the keyword for click then Google Adwords takes 32% of the click and give 68% revenue to the publisher if he/she is using ads for content.

If the publisher is using the ad for search then Google takes 49% of revenue and give 51% share to publishers.

Check the statement by Google over here on Adsense revenue sharing.

The amount Google keep is used for maintenance of Adsense services.

Lot’s of new bloggers reach out to me asking the popular question i.e.

How to get approved Adsense account?

My simple answer is to this most popular question is check your organic traffic first. If you are getting organic traffic of more than 1000 users in the month then you can earn and get your Adsense approved.

Remember this checklist before sending the request to Google for Adsense approval.

  • Submit your site to Google in webmaster.
  • Submit XML Sitemap and robots.txt file to Google in webmaster.
  • Check your blog owner details on who.is  to Confirm that owner name should be same for an account from where you are sending the request. This is not critical but sometimes it requires.
  • Check your duplicate pages or penalty if any. Resolve it ASAP.
  • Add at least 25 unique and well-researched posts.
  • Check your duplicate pages if any on Copyscape.
  • Check your backlinks. Avoid low-quality backlinks.
  • Don’t send back to back request to Google if one request gets rejected. Wait for at least one month.
  • Go through Google Adsense program policies.
  • Revise all these steps.

Note: If you have followed these steps, but still not getting approval then comment in below box with your issue.

Following tips will help you to earn more from Adsense.

  • Write content on keywords which have high bid.
  • Use text and media rich ads.
  • Use fewer ads on the page because more you add Adsense code on the page more earning on per AD click will decrease. Use one AD above the fold which recommended by experts.
  • Allow advertisers which have high bid on keywords like real estate, hotels, software ads etc..
  • Use newly matched content related Ads which is recently launched by Google. Read this post on it.
  • Target countries where the currency is higher like USA, UK, Dubai etc..
  • Use new page level ads. This is the best mobile ads and highly clickable.

Advantages of Google Adsense

  • Adsense provides great support and tools for publishing of ads to publishers.
  • Adsense is click based US dollar earning platform.
  • Google pays on time to your account through RTGS or NEFT etc..
  • Adsense provide tips and tricks to increase earning.

Disadvantages of Google Adsense

  • Once Google found your website in any fraud clicking then it will immediately block your account and cancel your payments.They will never reply to your apology mail etc..
  • Adsense is a competitive monetization platform where earning money is not so quick. Adsense team analyze and check the complete account time to time and deduct earning if any wrong source found.
  • Google Adsense gives payment on minimum $ 100.
  • It requires PIN to verify your account which sometimes creates more hassle.

List of Alternatives to Google Adsense

These are some of the platforms where you can earn like Google Adsense.

  • Media.net
  • Amazon Display ads
  • Infolinks
  • Adversal
  • Viglinks
  • Skimlinks

Over to You

Google Adsense is a great platform to earn US dollars. It has lots of tools and services which give more opportunity to earn more. But you have to be honest with Google. Don’t do click fraud or multiple clicks by yourself. Google has very strict guidelines for click fraud. Stay safe and earn more from Google.

I hope you liked this post if so don’t forget to share it with your friends on social media.

Article Source: https://anandkjha.com/a-comprehensive-guide-on-google-adsense-revenue-and-optimization/